A team of highly professional practitioners in the arts, libraries, sports and healthy living services that come together to form Vivacity.
Our charity number is 1138230 and company number is 07171668.
Find out more about the people who make up our leadership team
Our Senior Leadership Team
Peter Appleton, Chief Executive
Peter joined Vivacity in July 2018 bringingextensive senior management and leadership experience at both strategic and operational delivery level within the cultural and leisure sector having worked in numerous public, private and third sector organisations providing executive management support across the UK.
Peter has also worked in both UK City of Culture projects held to date; Derry-Londonderry 2013 and Hull 2017, helping to deliver an impactful high-profile programme in both cities including some large-scale projects. Throughout his career he has been responsible for delivering a wide range of nationally acclaimed capital projects providing high quality and community orientated cultural and leisure opportunities.
Peter said ‘its clear that Vivacity provides a great range of services and has some fantastic staff and wonderful volunteers, so it’s exciting to be part of that. However, we are on a challenging journey of transformation working towards increased financial independence and sustainability, we can only continue delivering great services if we change our focus and the way we do things, that’s the thing that excites me – bringing about change for long-term gain’.
Jon Marsden, Director of Sport & Healthy Living
Jon has spent all his working life in Peterborough within the cultural and leisure sector. During his time he has amassed extensive experience in managing public services as varied as sports facilities, parks and open spaces, landscape management, bereavement, libraries, arts, tourism and heritage services.
His current work as Director of Sport and Healthy Living centres on rejuvenating Vivacity sports facilities and Jon has extensive experience of planning and delivering major capital projects. As a member of the senior management team he remains as passionate as ever about providing outstanding public services and has over the years achieved many awards for the quality of services provided.
Outside work Jon is a long standing board member of the Nene Park Trust which manages areas such as Ferry Meadows Country Park and since childhood remains an avid Peterborough United supporter.
“I feel extremely lucky to work in a role that combines my hobbies and interests. Working for Vivacity with so many talented and like minded people committed to making Peterborough a better place to live and work is a real pleasure.”
Richard Hunt, Director Of Culture
Richard Hunt took up his new role with Vivacity as Director of Culture from the beginning of March 2016. Over the past five years Richard has previously worked for Vivacity as Archives Manager for our Archives Service in the Central Library.
He has also worked as Archives and Collections Manager overseeing the teams that curate our stock and heritage collections in the libraries and museum, and most recently covering maternity as Head of Cultural Development.
Prior to working with Vivacity he worked in libraries and archives in Nottingham and Oxford.
Outside of work, Richard spends most of his time meeting the demands of a very opinionated and exhausting toddler. When he gets a moment’s break from Duplo and reading ‘Rabbit’s Nap’ he enjoys singing tenor in a cathedral choir, playing the piano and campanology – ringing church bells.
Richard says “I’m really excited to be taking up this new role in Vivacity. It’s an organisation that I am really fond of with wonderful events and activities, wonderful collections, and, most importantly, wonderful people. I’m looking forward to developing our services so that great culture inspires more people both in Peterborough and further afield.”
Kay Parkinson, Director of Marketing
Kay brings a wealth of Marketing experience to her new role as Director of Marketing for Vivacity, most recently leading Marketing Communications for comparethemarket.com.
Kay previously relocated to the area from London and is pleased to be a little closer to her home town being a true northern girl.
Kay says “I’m really excited to be taking up this role in Vivacity. I see an exciting opportunity to use effective Marketing to grow the awareness of all the great services we offer to the community and build on all the excellent work the team already do.
I’m looking forward to working in this sector and on this great brand that has people at the heart of its vision."
Kay is happiest when she is out and about outdoors kayaking or on a bike surrounded by her family and friends.
Rowland Omamor, Commercial Director
Rowland‘s previous experience includes being Commercial Manager at Vibrant Partnerships where he was responsible for all commercial operations at the Lee Valley Olympic White Water Centre other Olympic Legacy venues in London. Vibrant Partnerships is the trading name for Lee Valley Leisure Trust - an organisation running regional venues and leisure facilities. He also has a wealth of experience spanning leisure and hospitality.
Rowland’s main focus will be to grow and diversify the income for Vivacity in order to enable the organisation to continue to invest in the services offered. His priority will be to work alongside key people across the City to forge new partnerships focused on sustained growth with mutual benefits for partners and ultimately the communities Vivacityserves.
Stewart Francis, Chairman
Stewart is an award winning broadcaster and was Managing director of Mid Anglia Radio Group PLC. He launched three radio stations in Peterborough and has been responsible for raising one million pounds for local disability charities.
He was previously Chair of the regional Strategic Health Authority, Chair of the RPC (the National Railway “Watchdog” responsible to Parliament) and a member of the Commission for Integrated Transport.
He is a qualified football referee and cricket umpire.
Stewart is Deputy Chair of Vivacity.
Ian has lived in Peterborough for more than 30 years. He has run a software company, media business, and has served in various non-executive director roles.
Ian has also acted as school governor and a trustee of a Kenyan children's home.
He is a self-published author, glacially-paced runner and an even slower tennis player.
David is a retired town planner. He was the Director of Marketing and Planning with Peterborough Development Corporation, responsible for the planning of Greater Peterborough New Town. David has been influential in the growth and development of Peterborough since the 1970s. He has also served on the Boards of Nene Park Trust, Minster Housing Association, Peterborough Sculpture Trust and the Management Committee of Peterborough Rugby Club. David has a passion for public art and heritage, and is a keen follower of all sport.
Sarah is a Financial Analyst within the Environment Agency where she has worked within varying financial roles for 13 years. She brings a wealth of experience from her degree in Marketing and Communications she gained at Nottingham Trent University, alongside her financial background.
Sarah is married with one young child and together they enjoy many of the services and facilities provided by Vivacity; in addition she supports her friends and family as members of the Westwood Musical Society and Peterborough Voices.
"I am in awe every year by the incredible events the Vivacity staff and volunteers organise from the Arts to Heritage festivals and sporting activities. I am looking forward to being actively involved in inspiring more people to engage with the Arts, Culture and Sport in Peterborough."
Karen, a lover of art, music, dance, sport (though not all) and the countryside, moved to thePeterborougharea when she married 36 years ago.With a BA Hons degree in Law and Psychology and Post Graduate Certificate in Education, Karen has worked for Peterborough City Council in its Housing Department and as a year 6 primary school teacher.
In 2009, Karen successfully led a campaign to have a community hydrotherapy pool inPeterborough–St George’s Hydrotherapy Pool (which Vivacity now runs) and has remained involved ever since, championing the pool users’ interests.
Steve is City Councillor for the Eye Thorney & Newborough Ward and a member of the Cabinet as Advisor the Leader with special responsibilities for Culture, Leisure, Sport, Recreation and the City Centre.
He has enjoyed a lifelong career in the entertainment and media industry as successful Concert, Event and Club promoter, DJ, Compere, Artiste Manager and Entertainments Agent, as well as taking to the airwaves for a 12 year stint as a Presenter of long running shows on local and regional Independent Radio.
Steve is a supporter of Peterborough United Football Club, enjoys Jazz, Soul, Rhythm & Blues and classic 60’s West Coast music, as well as contemporary dance and House.
For relaxation he lists a passion for Film and Theatre, dining and socialising, and ‘keeping fit’ with winter Skiing trips, leisure cycling and maintenance of his garden!
Nigel is a Lancastrian who moved to Peterborough in 1978 as part of the management team that opened Barclays Bank international in Midgate house. In 1980 he moved to Thomas Cook where he stayed for 20 years ultimately becoming CEO.
He is currently a Non-Executive Director at Athene Communications and working with the Executive Management team at the Rolton Group. Nigel is married to Angela and they have three sons who also live in Peterborough with their families.
Caroline was born and educated in Peterborough and for many years worked in Radio Sales locally and in London before launching her own advertising agency, Connaught Media, Caroline set up The Job Show which is now an “Award Winning” Face-to- Face Recruitment and Careers event covering the UK.
Caroline is married to Mark and they have a daughter who is at school in Peterborough.
June was born in the Isle of Ely and educated locally with degrees from UEL. She has over 35 years of experience as a public sector professional having worked as a Senior Civil Servant in Whitehall and latterly as an EC/EU Trade Delegate to the Association of South East Asian Nations.
June is passionate about local culture and heritage and is a founder member of Peterborough Local History Society and co-author of 9 local history publications, as well as being a long-standing contributor to various Peterborough magazines. June attends Vivacity’s “work out” programmes.
Matthew is a director of his family business, Daltons Seeds, based in Eye. The business is the largest family owned combinable crop seed merchant in the country. He holds a BA (Hons) in Economics and a Masters in Business Administration (MBA).
Up to 2014 he was a City Councillor, chaired several scrutiny committees and held various cabinet positions.
Since 2006 Matthew has been a member of Peterborough Athletic Club (which uses our Embankment facility) and was its chair for 5 years up to 2018. He is 400 meter hurdler, a qualified coach, timekeeper and field judge.