Who we are

Who we are

A team of highly professional practitioners in the arts, libraries, sports and healthy living services that come together to form Vivacity.

 

Our charity number is 1138230 and company number is 07171668.

Find out more about the people who make up our leadership team

Our Senior Management Team

Pam Whitbread, Director of Resources

Pam has the dual role as Director of Resources and Company Secretary for Vivacity, and is a member of the Association of Chartered Certified Accountants

Pam is an experienced senior manager within the voluntary sector, who joined Vivacity in June 2010.

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Prior to this, Pam worked for the Papworth Trust as Head of Finance.
“I believe that the voluntary sector has a major part to play in society and I’ve chosen to work in this sector knowing that people are at the heart of our vision, mission and values.”

Since joining Vivacity Pam has rediscovered Peterborough and all it has to offer through a diverse range of Culture and Leisure services. Pam’s mother was born in Peterborough and as a child Pam was a frequent visitor to the city.

A keen keep fit enthusiast, Pam regularly takes part in step aerobics and body pump classes. Exercise has always been a key feature of Pam’s adult life. Her other interests include socialising, reading and travel.

Jon Marsden, Director of Sport & Healthy Living

Jon has spent all his working life in Peterborough within the cultural and leisure sector. During his time he has amassed extensive experience in managing public services as varied as sports facilities, parks and open spaces, landscape management, bereavement, libraries, arts, tourism and heritage services.

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His current work as Director of Sport and Healthy Living centres on rejuvenating Vivacity sports facilities and Jon has extensive experience of planning and delivering major capital projects. As a member of the senior management team he remains as passionate as ever about providing outstanding public services and has over the years achieved many awards for the quality of services provided.

Outside work Jon is a long standing board member of the Nene Park Trust which manages areas such as Ferry Meadows Country Park and since childhood remains an avid Peterborough United supporter.

“I feel extremely lucky to work in a role that combines my hobbies and interests. Working for Vivacity with so many talented and like minded people committed to making Peterborough a better place to live and work is a real pleasure.”

Richard Hunt, Director Of Culture

Richard Hunt took up his new role with Vivacity as Director of Culture from the beginning of March 2016. Over the past five years Richard has previously worked for Vivacity as Archives Manager for our Archives Service in the Central Library. 

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He has also worked as Archives and Collections Manager overseeing the teams that curate our stock and heritage collections in the libraries and museum, and most recently covering maternity as Head of Cultural Development.

Prior to working with Vivacity he worked in libraries and archives in Nottingham and Oxford.

Outside of work, Richard spends most of his time meeting the demands of a very opinionated and exhausting toddler. When he gets a moment’s break from Duplo and reading ‘Rabbit’s Nap’ he enjoys singing tenor in a cathedral choir, playing the piano and campanology – ringing church bells.

Richard says “I’m really excited to be taking up this new role in Vivacity. It’s an organisation that I am really fond of with wonderful events and activities, wonderful collections, and, most importantly, wonderful people. I’m looking forward to developing our services so that great culture inspires more people both in Peterborough and further afield.”

Kay Parkinson, Director of Marketing

Kay brings a wealth of Marketing experience to her new role as Director of Marketing for Vivacity, most recently leading Marketing Communications for comparethemarket.com

Kay previously relocated to the area from London and is pleased to be a little closer to her home town being a true northern girl.

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Kay says “I’m really excited to be taking up this role in Vivacity. I see an exciting opportunity to use effective Marketing to grow the awareness of all the great services we offer to the community and build on all the excellent work the team already do.

I’m looking forward to working in this sector and on this great brand that has people at the heart of its vision."

Kay is happiest when she is out and about outdoors kayaking or on a bike surrounded by her family and friends. 

Our Trustees

Stewart Francis, Chairman

Stewart is an award winning broadcaster and was Managing director of Mid Anglia Radio Group PLC. He launched three radio stations in Peterborough and has been responsible for raising one million pounds for local disability charities.

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He was previously Chair of the regional Strategic Health Authority, Chair of the RPC (the National Railway “Watchdog” responsible to Parliament) and a member of the Commission for Integrated Transport.

He is a qualified football referee and cricket umpire.

Stewart is Deputy Chair of Vivacity.

 

Keith Marriott

Keith is currently the Finance Director of the Professional Publishers Association. Keith, a Chartered Accountant, has been heavily involved in the media sector for over 25 years, holding the positions of Finance Director and CFO for several companies. 

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Keith moved to Peterborough when he joined Emap some years ago, and although he has since worked in Australia, France and America, he always had a base in the City and thinks of it as his home. He is happily married with two wonderful young children and thoroughly enjoys family bike rides around parts of the Green Wheel and daytrips with the family

 

Rachel Woodford

Rachel is a business consultant, Trustee and Non Executive Director. Prior to this she co-owned and managed an AIM listed, FCA regulated financial services organisation in the City of London.

 

David Bath

David is a retired town planner, responsible for the “Peterborough Effect” marketing campaign with Peterborough Development Corporation. David has been influential in the growth and development of Peterborough since the 1970s.

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He has served on the Boards of Nene Park Trust, Minster Housing Association and Peterborough Sculpture Trust. David has a passion for public art, is a keen sportsman and long-time member of Peterborough Rugby Club.

 

Sarah Sewell

Sarah is a Financial Analyst within the Environment Agency where she has worked within varying financial roles for 13 years. She brings a wealth of experience from her degree in Marketing and Communications she gained at Nottingham Trent University, alongside her financial background.

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Sarah is married with one young child and together they enjoy many of the services and facilities provided by Vivacity; in addition she supports her friends and family as members of the Westwood Musical Society and Peterborough Voices.

"I am in awe every year by the incredible events the Vivacity staff and volunteers organise from the Arts to Heritage festivals and sporting activities. I am looking forward to being actively involved in inspiring more people to engage with the Arts, Culture and Sport in Peterborough."

 

Steve Allen

 

Theo Anderton