Who we are

Who we are

A team of highly professional practitioners in the arts, libraries, sports and healthy living services that come together to form Vivacity.


Our charity number is 1138230 and company number is 07171668.

Find out more about the people who make up our leadership team

Our Senior Leadership Team

Jon Marsden, Director of Sport & Healthy Living

Jon has spent all his working life in Peterborough within the cultural and leisure sector. During his time he has amassed extensive experience in managing public services as varied as sports facilities, parks and open spaces, landscape management, bereavement, libraries, arts, tourism and heritage services.

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His current work as Director of Sport and Healthy Living centres on rejuvenating Vivacity sports facilities and Jon has extensive experience of planning and delivering major capital projects. As a member of the senior management team he remains as passionate as ever about providing outstanding public services and has over the years achieved many awards for the quality of services provided.

Outside work Jon is a long standing board member of the Nene Park Trust which manages areas such as Ferry Meadows Country Park and since childhood remains an avid Peterborough United supporter.

“I feel extremely lucky to work in a role that combines my hobbies and interests. Working for Vivacity with so many talented and like minded people committed to making Peterborough a better place to live and work is a real pleasure.”

Richard Hunt, Director Of Culture

Richard Hunt took up his new role with Vivacity as Director of Culture from the beginning of March 2016. Over the past five years Richard has previously worked for Vivacity as Archives Manager for our Archives Service in the Central Library. 

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He has also worked as Archives and Collections Manager overseeing the teams that curate our stock and heritage collections in the libraries and museum, and most recently covering maternity as Head of Cultural Development.

Prior to working with Vivacity he worked in libraries and archives in Nottingham and Oxford.

Outside of work, Richard spends most of his time meeting the demands of a very opinionated and exhausting toddler. When he gets a moment’s break from Duplo and reading ‘Rabbit’s Nap’ he enjoys singing tenor in a cathedral choir, playing the piano and campanology – ringing church bells.

Richard says “I’m really excited to be taking up this new role in Vivacity. It’s an organisation that I am really fond of with wonderful events and activities, wonderful collections, and, most importantly, wonderful people. I’m looking forward to developing our services so that great culture inspires more people both in Peterborough and further afield.”

Kay Parkinson, Director of Marketing

Kay brings a wealth of Marketing experience to her new role as Director of Marketing for Vivacity, most recently leading Marketing Communications for comparethemarket.com

Kay previously relocated to the area from London and is pleased to be a little closer to her home town being a true northern girl.

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Kay says “I’m really excited to be taking up this role in Vivacity. I see an exciting opportunity to use effective Marketing to grow the awareness of all the great services we offer to the community and build on all the excellent work the team already do.

I’m looking forward to working in this sector and on this great brand that has people at the heart of its vision."

Kay is happiest when she is out and about outdoors kayaking or on a bike surrounded by her family and friends. 

Our Trustees

Stewart Francis, Chairman

Stewart is an award winning broadcaster and was Managing director of Mid Anglia Radio Group PLC. He launched three radio stations in Peterborough and has been responsible for raising one million pounds for local disability charities.

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He was previously Chair of the regional Strategic Health Authority, Chair of the RPC (the National Railway “Watchdog” responsible to Parliament) and a member of the Commission for Integrated Transport.

He is a qualified football referee and cricket umpire.

Stewart is Deputy Chair of Vivacity.



Ian Templeton

Ian has lived in Peterborough for more than 30 years. He has run a software company,  media business, and has served in various non-executive director roles.

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Ian has also acted as school governor and a trustee of a Kenyan children's home.

He is a self-published author, glacially-paced runner and an even slower tennis player.


David Bath

David is a retired town planner, responsible for the “Peterborough Effect” marketing campaign with Peterborough Development Corporation. David has been influential in the growth and development of Peterborough since the 1970s.

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He has served on the Boards of Nene Park Trust, Minster Housing Association and Peterborough Sculpture Trust. David has a passion for public art, is a keen sportsman and long-time member of Peterborough Rugby Club.


Sarah Sewell

Sarah is a Financial Analyst within the Environment Agency where she has worked within varying financial roles for 13 years. She brings a wealth of experience from her degree in Marketing and Communications she gained at Nottingham Trent University, alongside her financial background.

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Sarah is married with one young child and together they enjoy many of the services and facilities provided by Vivacity; in addition she supports her friends and family as members of the Westwood Musical Society and Peterborough Voices.

"I am in awe every year by the incredible events the Vivacity staff and volunteers organise from the Arts to Heritage festivals and sporting activities. I am looking forward to being actively involved in inspiring more people to engage with the Arts, Culture and Sport in Peterborough."


Karen Oldale


Karen, a lover of art, music, dance, sport (though not all) and the countryside, moved to the Peterborough area when she married 36 years ago.  With a BA Hons degree in Law and Psychology and Post Graduate Certificate in Education, Karen has worked for Peterborough City Council in its Housing Department and as a year 6 primary school teacher.

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In 2009, Karen successfully led a campaign to have a community hydrotherapy pool in Peterborough  St George’s  Hydrotherapy Pool (which Vivacity now runs) and has remained involved ever since, championing the pool users’ interests.



Steve Allen

Steve is City Councillor for the Eye Thorney & Newborough Ward and a member of the Cabinet as Advisor the Leader with special responsibilities for Culture, Leisure, Sport, Recreation and the City Centre.


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He has enjoyed a lifelong career in the entertainment and media industry as successful Concert, Event and Club promoter, DJ, Compere, Artiste Manager and Entertainments Agent, as well as taking to the airwaves for a 12 year stint as a Presenter of long running shows on local and regional Independent Radio.

Steve is a supporter of Peterborough United Football Club, enjoys Jazz, Soul, Rhythm & Blues and classic 60’s West Coast music, as well as contemporary dance and House.

For relaxation he lists a passion for Film and Theatre, dining and socialising, and ‘keeping fit’ with winter Skiing trips, leisure cycling and maintenance of his garden!


Theo Anderton

Shazia Bashir